{"id":16002,"date":"2024-04-12T09:02:29","date_gmt":"2024-04-12T09:02:29","guid":{"rendered":"https:\/\/www.greenflex.com\/?post_type=offers&#038;p=16002"},"modified":"2025-01-06T16:11:07","modified_gmt":"2025-01-06T16:11:07","slug":"csr-strategy-and-stakeholders","status":"publish","type":"offers","link":"https:\/\/www.greenflex.oteis.fr\/en\/offers\/sustainable-development-strategy-and-roadmap\/csr-strategy-and-stakeholders\/","title":{"rendered":"CSR strategy and stakeholders"},"content":{"rendered":"\n<section id=\"disko-component-header-simple-block_8e29a65cda0bf5246380d4536f1c7112\" class=\"disko-component disko-component-header-simple\">\n    <div class=\"header-content\">\n        <div class=\"bread-crumbs-container\">\n            <span><span><a href=\"https:\/\/www.greenflex.oteis.fr\/en\/\">GreenFlex<\/a><\/span>  <span><a href=\"https:\/\/www.greenflex.oteis.fr\/en\/offers\/sustainable-development-strategy-and-roadmap\/\">Sustainable development strategy and roadmap<\/a><\/span><\/span>        <\/div>\n        <h1 class=\"header-title\">\n            Making CSR a lever for ecological and inclusive competitiveness        <\/h1>\n        <div class=\"header-description\">\n            <p>Helping you to structure and deploy a sustainable approach that unites your teams and meets the requirements of your economic and commercial partners.<\/p>\n<p>With the professionalisation of civil society organisations, the strengthening of the regulatory framework, the expectations of consumers and citizens, the demands of partners in the value chain and even investors, companies are at the heart of many pressures and expectations. What is a responsible company? How do we define its social usefulness?<\/p>\n<p>The proliferation of obligations, initiatives and labels is creating confusion and a loss of meaning in CSR initiatives. Between an over-accounting approach centred on reporting exercises, and overly aspirational approaches that verge on carbon\/green\/social washing, the aim is to define CSR strategies that are integrated into the business strategy, that are motivating, credible and enforceable. The social utility of companies becomes a guarantee of confidence and a vector for long-term performance.<\/p>\n        <\/div>\n        <div class=\"btn-wrapper\">\n                                <\/div>\n    <\/div>\n    <\/section>\n\n\n\n<section id=\"disko-component-wysiwyg-block_bb6e799c198a24b30049aa1762c06b58\" class=\"disko-component disko-component-wysiwyg dark\">\n    <div class=\"wysiwyg-wrapper\">\n        <p>We are living through a period of rapid and profound change in our societies (digital, regulatory, societal, resource management, etc.). These changes are reshaping the entire field of responsibility of organisations. CSR, raison d&#8217;\u00eatre, mission, impact&#8230; In 2019, the French Pacte Act amended common law (civil law and commercial law) to bring in corporate social responsibility law. More recently, at the end of 2022, the European <a href=\"https:\/\/www.greenflex.oteis.fr\/en\/offers\/sustainable-development-strategy-and-roadmap\/csrd-compliance-double-materiality\/\">CSRD<\/a> (Corporate Sustainability Reporting Directive) will require European companies to analyse the long-term viability of their business from the point of view of sustainability, and to demonstrate the transparency of their environmental, social and governance policies.<\/p>\n<h2 style=\"text-align: center;\">Where to start: the questions you need to ask yourself<\/h2>\n<ul>\n<li>How do I <strong>define my CSR strategy<\/strong>? What is my purpose? What issues should I focus on?<\/li>\n<li>How can I <strong>make the most of <\/strong>what my company is already doing? How can I give meaning and coherence to all my commitment projects?<\/li>\n<li>Who are my <strong>stakeholders<\/strong>? What are my stakeholders&#8217; expectations and how can I create buy-in and involve them in my approach?<\/li>\n<li>What kind of <strong>transformation <\/strong>is needed for our business teams? How can we support them on a day-to-day basis and give them the operational tools they need to deliver on our commitments?<\/li>\n<li>How can we <strong>communicate <\/strong>and share our commitments? How can I meet my stakeholders&#8217; expectations in terms of transparency (extra-financial reporting, communication plan, etc.)?<\/li>\n<\/ul>\n    <\/div>\n<\/section>\n\n\n\n<section id=\"disko-component-image-text-block_c8ae7e0a08dd4607c3c0545496f5f569\" class=\"disko-component disko-component-image-text light \">\n    \n    <div class=\"image-text-wrapper\">\n        <div class=\"image-text-col\">\n              <div class=\"image-text-container \">\n                  <img width=\"1200\" height=\"800\" src=\"https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Raison-etre-RSE-parties-prenantes-GreenFlex.jpg\" class=\"image-text-image\" alt=\"Six people at a meeting table working on their laptops\" decoding=\"async\" loading=\"lazy\" sizes=\"40vw,(max-width:480px) 80vw\" srcset=\"https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Raison-etre-RSE-parties-prenantes-GreenFlex.jpg 1200w, https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Raison-etre-RSE-parties-prenantes-GreenFlex-300x200.jpg 300w, https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Raison-etre-RSE-parties-prenantes-GreenFlex-768x512.jpg 768w, https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Raison-etre-RSE-parties-prenantes-GreenFlex-1024x683.jpg 1024w\" \/>              <\/div>\n        <\/div>\n        <div class=\"image-text-col text-container\">\n            <h2>1. Definition of strategy and associated organisation<\/h2>\n<ul>\n<li><strong>Choose your commitments<\/strong>, prioritise your issues and assess your CSR maturity (materiality matrix, CSR performance diagnosis)<\/li>\n<li>Document <strong>the expectations of your internal and external stakeholders <\/strong>and involve them in building your commitment approach<\/li>\n<li><strong>Define your CSR strategy: <\/strong>formulate your mission, your commitments, integrate <a href=\"https:\/\/www.greenflex.oteis.fr\/en\/offers\/sustainable-development-strategy-and-roadmap\/responsible-investment-strategy\/\">ESG<\/a> criteria into the heart of your business model<\/li>\n<li><strong>Co-construct a CSR action plan <\/strong>with your business teams<\/li>\n<li><strong>Formulate your purpose, <\/strong>focusing on your organisation&#8217;s social benefits<\/li>\n<li><strong>Embody the \u201craison-d\u2019\u00eatre\u201d <\/strong>in your professions and define a long-term transformation plan<\/li>\n<\/ul>\n            \n                    <\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"disko-component-image-text-block_3e8fb3808eb1534998920cd1f51e971a\" class=\"disko-component disko-component-image-text dark reversed\">\n    \n    <div class=\"image-text-wrapper\">\n        <div class=\"image-text-col\">\n              <div class=\"image-text-container \">\n                  <img width=\"1200\" height=\"800\" src=\"https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Conduite-changement-engager-equipes-parties-prenantes-GreenFlex.jpg\" class=\"image-text-image\" alt=\"Back of a chestnut haired oman in front of a red-haired woman smiling\" decoding=\"async\" loading=\"lazy\" sizes=\"40vw,(max-width:480px) 80vw\" srcset=\"https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Conduite-changement-engager-equipes-parties-prenantes-GreenFlex.jpg 1200w, https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Conduite-changement-engager-equipes-parties-prenantes-GreenFlex-300x200.jpg 300w, https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Conduite-changement-engager-equipes-parties-prenantes-GreenFlex-768x512.jpg 768w, https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Conduite-changement-engager-equipes-parties-prenantes-GreenFlex-1024x683.jpg 1024w\" \/>              <\/div>\n        <\/div>\n        <div class=\"image-text-col text-container\">\n            <h2>2. Change management and implementation<\/h2>\n<ul>\n<li><strong>Engaging your teams<\/strong>: getting your employees involved, convincing your managers, defining CSR governance, deploying a Diversity &amp; Inclusion policy, assessing and improving Quality of Life and Working Conditions (QLWC)<\/li>\n<li><strong>Train your teams <\/strong>to integrate CSR issues into their work (<a href=\"https:\/\/www.greenflex.oteis.fr\/en\/offers\/sustainable-development-strategy-and-roadmap\/responsible-purchasing-due-diligence\/\">responsible purchasing<\/a>, for example)<\/li>\n<li><strong>Engaging your stakeholders <\/strong>(engagement strategy, partnership strategy, participative governance, creation and management of dialogue bodies, stakeholder committee)<\/li>\n<li><strong>Transforming your <\/strong>day-to-day <strong>activities <\/strong>(communication and marketing, finance, purchasing, HR, etc.)<\/li>\n<\/ul>\n            \n                    <\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"disko-component-image-text-block_6832ad77643d1a4bb20303ae32431128\" class=\"disko-component disko-component-image-text light \">\n    \n    <div class=\"image-text-wrapper\">\n        <div class=\"image-text-col\">\n              <div class=\"image-text-container \">\n                  <img width=\"1280\" height=\"1917\" src=\"https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Reporting-performance-RSE-GreenFlex.jpg\" class=\"image-text-image\" alt=\"A grey-haried woman sitting at a meeting table smiling\" decoding=\"async\" loading=\"lazy\" sizes=\"40vw,(max-width:480px) 80vw\" srcset=\"https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Reporting-performance-RSE-GreenFlex.jpg 1280w, https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Reporting-performance-RSE-GreenFlex-200x300.jpg 200w, https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Reporting-performance-RSE-GreenFlex-768x1150.jpg 768w, https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Reporting-performance-RSE-GreenFlex-684x1024.jpg 684w, https:\/\/www.greenflex.oteis.fr\/wp-content\/uploads\/2021\/07\/Reporting-performance-RSE-GreenFlex-1026x1536.jpg 1026w\" \/>              <\/div>\n        <\/div>\n        <div class=\"image-text-col text-container\">\n            <h2>3. Performance management and reporting<\/h2>\n<ul>\n<li>Give yourself the means to <strong>transform:<\/strong> build the tools for reporting and steering CSR performance (legal and forward-looking intelligence, societal intelligence, stakeholder mapping, etc.).<\/li>\n<li><strong>Promote your commitments<\/strong>: internally and externally (communications, investor days, etc.)<\/li>\n<li><strong>Assess your compliance <\/strong>with the CSR framework that applies to your organisation (extra-financial reporting framework)<\/li>\n<\/ul>\n            \n                    <\/div>\n    <\/div>\n\n<\/section>\n\n\n\n<section id=\"disko-component-text-html-block_8613fe8dae92a624919d12d885b6ba4d\" class=\"disko-component disko-component-text-html light \">\n    \n    <div class=\"text-html-wrapper\">\n        <div class=\"text-html-col\">\n              <div class=\"text-html-container\">\n                <h2>CSR experts &#8211; Tailor-made support<\/h2>\n<ul>\n<li>A team of recognised experts in the field for over 12 years<\/li>\n<li>A strong command and expertise in the major frames of reference (ISO, GRI, SASB, etc.) and the regulatory framework<\/li>\n<li>In-depth knowledge of the major players involved in sustainable development issues<\/li>\n<\/ul>\n              <\/div>\n        <\/div>\n        <div class=\"text-html-col text-container\">\n            <h3>Experts du management des parties prenantes \u2013 Une dynamique collaborative<\/h3>\n<p>Une compr\u00e9hension strat\u00e9gique et op\u00e9rationnelle des enjeux du management des <a href=\"https:\/\/www.greenflex.oteis.fr\/actualites\/articles\/parties-prenantes-entreprise\/\">parties prenantes en entreprise<\/a>. Au-del\u00e0 des logiques d\u2019influence, nous facilitons l\u2019int\u00e9gration strat\u00e9gique des parties prenantes dans les d\u00e9marches d\u2019engagement environnementales et sociales<\/p>\n<h3>Des m\u00e9thodologies \u00e9prouv\u00e9es, ax\u00e9es sur les r\u00e9sultats<\/h3>\n<p>Nos r\u00e9flexions et nos travaux s\u2019appuient sur une forte exp\u00e9rience du terrain<\/p>\n            \n                    <\/div>\n    <\/div>\n    \n<\/section>\n\n\n\n<section id=\"disko-component-slider-crossnav-block_5436e51f0488742974f643404ffe9744\" class=\"disko-component disko-component-slider-crossnav light-green\">\n    <div class=\"crossnav-title-container\">\n        <h2 class=\"crossnav-title\">\n          Ils nous ont fait confiance      <\/h2>\n                    <div class=\"project-slider-direction\">\n             <div class=\"project-previous\">\n                 <svg width=\"16\" height=\"13\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" 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